The new vocabulary for caviar, the new era of caviar.
Forget all the misconceptions surrounding caviar, dust off the image of caviar. Umai
caviar is something that brings people together who share a passion for the finer
things in life, a passion for food and drinks, a passion for discovery. The salty and
fishy versions of caviar are for the history books, we will show you the nutty, creamy
and delicious side of this amazing delicacy. And yes, caviar can be enjoyed with
(almost) anything, from tequila to sake, from blinis to ice cream. This is the new era.