Defining the new era of caviar

Forget all the misconceptions surrounding caviar, dust off the image of caviar. Umai caviar is something that brings people together who share a passion for the finer things in life, a passion for food and drinks, a passion for discovery. The salty and fishy versions of caviar are for the history books, we will show you the nutty, creamy and delicious side of this amazing delicacy. And yes, caviar can be enjoyed with (almost) anything, from tequila to sake, from blinis to ice cream. This is the new era. Be a part of it.